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Landing page design and copywriting has a big impact on conversions and your revenues. Landing page optimization (LPO), also known as webpage optimization, is THE Internet marketing process with the goal of improving a visitor's perception of a website. Landing pages are a great way to monetize web traffic to your website.
Landing page testing allows your visitors to design a more satisfying experience for themselves, and put more money in your pocket. In online marketing a landing page, sometimes known as the lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. There are two types of landing page, reference and transactional.
Reference landing pages are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them. A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. A visitor taking the desired action on a transactional landing page is referred to as a conversion. The efficiency or quality of the landing page can be measured by its conversion rate, the percentage of visitors who complete the desired action. Every page of a site indexed by search engines is a potential landing page. Hub landing pages serve as a "mini portal" within a site – the site establishes a number of virtual home pages, each for a broader topic. Traffic is sent from a link in an email to a landing page designed to prompt a purchase or other action. Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
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